Join us for the second installment of the Venture Café Cambridge Connect series as we explore the world of SportsTech. The evening will feature a SportsTech playground, innovator showcases, founder stories and a panel discussion examining the current SportsTech landscape.
Drawing on perspectives from ecosystem players, the panel will explore existing support structures, highlight what’s working and what’s missing, and look ahead to how a more connected, cohesive SportsTech ecosystem can create clearer pathways for innovation and growth.
Innovation Jenga offers a fun, networking-focused twist on the classic game, with prompts designed to spark conversation, collaboration, and creative thinking.
Join us in the boardroom for sports-themed games designed to spark fun and light-hearted networking.
This panel will offer a high-level exploration of the SportsTech sector, unpacking the current landscape, key opportunities, and the gaps and fragmentation that exist today. Drawing on perspectives from founders, operators, and funders, the discussion will examine the support structures currently available across the ecosystem; what’s working, what’s missing, and where founders still face barriers.
The conversation will also look ahead, focusing on what could be done better to create a more connected, cohesive, and collaborative SportsTech ecosystem, and how different stakeholders can play a role in shaping clearer pathways for innovation and growth.
Fast-paced 3-minute founder spotlights highlighting innovative SportsTech businesses.





Elliot Johnston is a former professional footballer, having played for Salford City, and previously worked at Nike. He has co-founded treo, a triathlon coaching business and is currently completing a Master’s in Entrepreneurship at Cambridge University. Elliot is building a sports tech incubator that brings together founders, investors, researchers and industry to strengthen and connect the UK sports and health innovation ecosystem.




